Crane Merchandising Systems Launches Next Generation MEDIA2 Platform, Featuring Powerful Performance, Engaging Experience


Crane Merchandising Systems, a Crane Co. company, and the leading global manufacturer of innovative solutions for vending machines, cashless systems, enterprise software solutions, and wireless communications, announced today the launch of MEDIA2, the newly redesigned user experience for vending.

MEDIA2 delivers enhanced performance with faster touch responsiveness on its larger 9” screen, smooth full-motion video playback, improved dimensional graphics, and increased storage capacity.  To enhance service team efficiency, boot time is now less than a minute.

“We leveraged knowledge provided by thousands of MEDIA machines in the field, and excellent feedback from vending operators to deliver a powerful performing machine with a truly engaging experience for consumers,” said Kirn Reis, Vice President and General Manager of Cold Drink, Snack and Food.  “With improved screen performance, suggestive selling, and advertising features, MEDIA2’s average daily sales in our trials were consistently 23 percent higher than original MEDIA.”

The new intuitive user interface is designed to influence consumer behavior with suggestive selling through a patent-pending recommendation engine. Operators can highlight specific products by placing them into the “Featured Products” category which is ideal for exposing new product to consumers and promoting slow movers. Over a four-week trial period, the new suggestive selling feature more than doubled targeted item sales for a traditionally low-selling product.

The additions of full motion video and sponsored product suggestions allow MEDIA2 to takes Crane’s innovative digital advertising experience to a new height. Brand companies and vending operators now have four unique opportunities to advertise throughout the vending process.

As with earlier MEDIA products, vending operators have the opportunity to earn incremental revenue by signing up to participate in over-the-air managed advertising campaigns. Crane’s advertising program has delivered significant results over the past two years and offers the ability to influence more than 12 million consumers monthly in the US alone.

The new generation of MEDIA2 products also offers Crane’s remote management services. This allows operators manage their machines on the go, reducing costly visits to machines, improving efficiency, and keeping content fresh for consumers.

About Crane Merchandising Systems

Crane Co. is a diversified manufacturer of engineered industrial products. Crane Co. is traded on the New York Stock Exchange (NYSE:CR).

One of its segments, Crane Merchandising Systems, designs and manufactures a diverse, yet integrated portfolio of automatic merchandising equipment across multiple verticals, including hot and cold beverage, snack, and food. It also offers other vending solutions including cashless processing, payment devices, vending management software and wireless communication technology. Its legacy of brands (Automatic Products®, Dixie Narco®, GPL®, National Vendors™, Stentorfield™ and Streamware®) enables Crane to provide customers a complete, cross-platform solution while maintaining innovation, quality and service.



  • gamefly free trial said

    These are in fact wonderful ideas in concerning blogging.

    You have touched some good things here. Any way
    keep up wrinting.

  • gamefly free trial said

    After going over a few of the articles on your web site, I really appreciate your technique of blogging.
    I saved it to my bookmark site list and will be checking
    back soon. Take a look at my website too and tell
    me how you feel.

  • gamefly free trial said

    I do believe all of the concepts you've introduced in your post.

    They are very convincing and can definitely work. Nonetheless,
    the posts are very quick for newbies. May just you please
    lengthen them a bit from subsequent time? Thanks for the post.

  • said

    Howdy! Do you use Twitter? I'd like to follow you if that would be ok.
    I'm absolutely enjoying your blog and look forward
    to new updates.

  • said

    Hi, i read your blog from time to time and i own a similar one and i was just curious if you get a lot of spam comments?
    If so how do you stop it, any plugin or anything you can recommend?

    I get so much lately it's driving me crazy so any support is very much

  • playstation 4 best games ever made 2019 said

    I think that what you said was very logical. But, what about
    this? suppose you added a little information? I
    mean, I don't wish to tell you how to run your website, however suppose you added a headline to possibly grab folk's attention? I mean Crane
    Merchandising Systems – Leading Full-Service Vending Solutions Provider - Crane Merchandising Systems Launches Next Generation MEDIA2 Platform, Featuring Powerful Performance, Engaging Experience is kinda boring.

    You might look at Yahoo's home page and see how they create
    news titles to grab people to click. You might add a video or a related picture or two to grab people interested about what you've written. In my opinion, it might bring
    your posts a little livelier.

  • quest bars cheap said

    Wonderful work! That is the type of info that should be shared across the internet.
    Disgrace on the search engines for now not positioning this submit higher!
    Come on over and consult with my web site . Thank you =)

  • quest bars cheap said

    With havin so much written content do you ever run into any issues of plagorism or copyright violation? My blog has a lot
    of exclusive content I've either authored myself or outsourced but it appears a lot
    of it is popping it up all over the internet without my permission.
    Do you know any solutions to help protect against content from being ripped off?
    I'd really appreciate it.

  • quest bars said

    Hello, the whole thing is going well here and
    ofcourse every one is sharing data, that's in fact fine, keep up writing.

  • said

    Amazing! This blog looks just like my old one! It's on a completely different topic but it has pretty much the same page layout and design. Wonderful choice of colors!

  • plenty of fish dating site said

    You actually make it seem so easy together with your presentation however I to find this topic to be really something which I believe I might never understand.
    It kind of feels too complex and extremely large for me.
    I'm looking forward for your subsequent put up, I will try to get the grasp of it!

Add a Comment